Markus Giesler's Customer Experience Design
“This course has completely transformed my approach to marketing.”
— Jacqueline Tsekouras CX15 (Snap Inc.)
Jacqueline Tsekouras
Customer Experience Design
The customer experience is not just a focus of marketers but has become their central emphasis (Salesforce 2020 State of Marketing).
Join this MBA course, the first of its kind in the world, to excel in this new paradigm. Learn the key elements of effective customer experience design and how to create captivating and transformative customer experiences.
This course was created by business professor Markus Giesler in 2014. Since then, it has been featured by Poets & Quants, Marketing Magazine, Huff Post, Financial Times, and the American Marketing Association.
Full course and all materials/models: Copyright © 2024 Markus Giesler.
To learn what students read in the course, explore the course’s book library, generously spearheaded by #CX20 Olivia Lee, over here.
Follow #CX23 on Twitter.
Previous session guests
Barbara Kahn
The author of the The Shopping Revolution and Wharton prof will analyze the post-Covid retail landscape with us.
Stuart Lombard
Stuart, founder, president, and CEO of EcoBee, will explore with us how to design a sustainable smart home.
Eugene Wei
Eugene ran product teams at Amazon, Hulu, Flipboard, and Oculus and will teach us how to (not) see like an algorithm.
Student voices
All quotes and data excerpts from York University Course Evaluations for MKTG 6800: Customer Experience Design (Fall 2020)
“No need for additional improvements. One of the best courses I’ve taken so far!”
“I liked that Markus is genuinely empathetic towards his students. He is a great listener.”
“Engaging content and in-class discussions. Relevant to real-world challenges.”
“His energy and empathy are contagious. I’m a fan of his teaching style :)”
“ Literally the highlight of my week out of all my Zoom lectures.”
“Dr.Giesler is consistently an outstanding professor who goes above and beyond for his students. From the level of professionalism and creativity in regards to his Zoom presentations, to the caring attitude he shows towards his students’ wellbeing and the use of engaging assignments to inspire his students to apply their knowledge in profound ways - I could not be more impressed! I've had my fair share of great professors throughout my academic career but Dr.Giesler will remain memorable in the best way possible!”
— Anonymous
“Pedagogically, a masterpiece. Teachers are storytellers, and stories are circles. Every lecture begins in one place, travels deep into unexplored ground, and then returns home, and those who travel along with it are made all the richer. But this is not the only route the course takes. The entire syllabus does in macro what each class does in micro, moving us along a path from home, and then deep in to unexplored places, before returning us all where we began; wiser, more curious, and the better for having made the trip.”
— Anonymous
“Dr. Giesler's empathy and understanding of personal situations was very much appreciated. He is very kind and seems genuinely concerned for the well-being of his students. Dr. Giesler is a passionate teacher who goes out of his way to make his lectures exciting and interesting. As a non-marketing student, I couldn't have asked for a more interactive and exciting marketing class! Overall, I am very happy with Dr. Giesler and find his approach to teaching to be very refreshing. Dr. Giesler is a gem that Schulich is lucky to have!”
— Anonymous