Consumers and artificial intelligence

A small collection of sociological marketing and consumer insights written by myself, my awesome students, and the occasional guest contributor.

Featured

AI can create serious problems for consumers and societies.

Here’s how to fix that.

Designing Non-Creepy AI Experiences

Interview with Brand Eins.

Managing IoT Experiences

Storytelling and beyond.

What Does “Smart” Really Mean?

Smart consumers, homes, and families.

What Makes Us Buy Into AI?

Interview with Brainstorm Magazine.

How Human is Too Human for AI

Managing the uncanny valley.

Why Virtual Reality Design Needs Empathetic Storytelling

Using perspective to incite empathy.

Designing the Smart City

For the citizens, by the citizens.

Trust Me… I’m Amazon!

Stranger Danger!

Why Are Consumers Smart Home Skeptical?

Changing the Narrative.

Interview: Analog Resistance

A conversation with Aric Rindfleisch.

Disney and the Magic of Wearables

How can wearable devices go mainstream?

AI: Customer of the Future

What if you were marketing to Alexa?

Algorithmic Customer Experiences

Creating transparent platforms.

Alexa, are you a feminist?

Will your AI reinforce or transcend gender distinctions?

From Smart Homes to “Smart Families”

It's not about utility but identity.

Artificial Intelligence as a Customer Experience

Tech should be a continuation of humanity.

Why Is My Smart Home So Stupid?

Who defines "smart" in the home?

The Consumer AI Experience (Puntoni, Reczek, Giesler, and Botti 2021), Winner of the 2022 American Marketing Association TechSIG Lazaridis Prize

More insights

Featured

Let’s Learn Together in NYC

Designing the Customer Experience.

15 Minutes on the Job Market

A rough presentation template.

Designing a University Home Office

Working with security and speed.

Nine Free CCT Papers in JCR

From our recently compiled list.

What’s your Zoom setup?

The gear that I'm using and the lessons that I've learned.

AI can create serious problems for consumers and societies.

Here’s how to fix that.

Designing Concept Visuals in Consumer Research

My Visual Workshop Slides.

Designing Non-Creepy AI Experiences

Interview with Brand Eins.

Is Ethical Consumerism Powerful?

Interview with Dope Magazine.

Remembering Sidney J. Levy

Remarks from the memorial.

Managing IoT Experiences

Storytelling and beyond.

Future Prof: Digital and Critical

How not to become a thought leader.

What Does “Smart” Really Mean?

Smart consumers, homes, and families.

Consuming Interests

Sidney Levy's years with SRI.

What Makes Us Buy Into AI?

Interview with Brainstorm Magazine.

Reject Your Customers Now

The Case of Supreme.

Rethinking Cinema Experiences

The great escape.

Orchestrating a New Subway Experience

The passenger journey.

How Human is Too Human for AI

Managing the uncanny valley.

Design for Consumer Happiness, Not Choice

Combating deal culture.