Current and future job market candidates in marketing and consumer research might benefit from this rough example template of a 15-minute academic job market talk.
Please keep in mind that this is only one among many possible ways to structure your talk. There are many others and there is never one right way of doing this. Use this template with caution and always remember that audience expectations differ considerably, not only across our sub-disciplines but also across school and department cultures.
As always, the #1 safe space for strategizing around and deciding on all things job market: Your Committee.
Good luck on the job market!