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15 Minutes on the Job Market

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Current and future job market candidates in marketing and consumer research might benefit from this rough example template of a 15-minute academic job market talk.

Please keep in mind that this is only one among many possible ways to structure your talk. There are many others and there is never one right way of doing this. Use this template with caution and always remember that audience expectations differ considerably, not only across our sub-disciplines but also across school and department cultures.

As always, the #1 safe space for strategizing around and deciding on all things job market: Your Committee.

Good luck on the job market!

Markus Giesler

Markus Giesler draws on concepts from economics, technology studies, and sociology to inform his research in marketing. He determines how ideas and things (products, services, experiences, technological innovations, intellectual property, brands, etc.) are made valuable over time, with research focused on improving marketing strategy through an understanding of markets as evolving social systems. Giesler's research has been supported by the Social Sciences and Humanities Research Council of Canada (SSHRC) and the European Research Council (ERC) and published in top-tier academic journals such as the Journal of Consumer Research and the Journal of Marketing. Giesler has an extensive entertainment industry background. He founded his own record label at age 17 and has worked in various production and marketing responsibilities for over a decade. He lives in Toronto, Canada.