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My 5 Most Read Blogs in 2014

One year ago, following a bet with the doctoral students, I started blogging about marketing and consumption topics. This was my first post.

Since then, I have spent one hour every week on the subway, on the plane, or wherever else I was, writing something about market creation, brands, or consumer culture. It’s been a good first year. Currently, the blog has almost a million page views and 230,000+ visits per month.

Guest bloggers have included the Schulich doctoral students, my Customer Experience Design MBA students, and even Saatchi & Saatchi CEO Kevin Roberts. Thank you for reading my blog!

Here are the 5 most read columns in 2014:

Featured
Tesla's Chief Driver of Success: Masculinity
Tesla's Chief Driver of Success: Masculinity

Sensible man-of-action heroism as an experience.

McDonald's Marketing Misery
McDonald's Marketing Misery

Since the mid-1990s, McDonald’s has been chasing after consumer trends. That’s probably why it’s becoming increasingly irrelevant.

Marketing the Moon: Four Strategies
Marketing the Moon: Four Strategies

The Sociology of Lunar Adventures.

CX Design: Strategy Beyond Theatrics
CX Design: Strategy Beyond Theatrics

Why not all business is show business.

Netflix's Transformation: Big Data vs. Big Design
Netflix's Transformation: Big Data vs. Big Design

From streaming service to original content provider.

Markus Giesler

Markus Giesler draws on concepts from economics, technology studies, and sociology to inform his research in marketing. He determines how ideas and things (products, services, experiences, technological innovations, intellectual property, brands, etc.) are made valuable over time, with research focused on improving marketing strategy through an understanding of markets as evolving social systems. Giesler's research has been supported by the Social Sciences and Humanities Research Council of Canada (SSHRC) and the European Research Council (ERC) and published in top-tier academic journals such as the Journal of Consumer Research and the Journal of Marketing. Giesler has an extensive entertainment industry background. He founded his own record label at age 17 and has worked in various production and marketing responsibilities for over a decade. He lives in Toronto, Canada.

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