April 14, 2016

Markus Giesler

Markets, Tech, Experience

Who is re-designing your sleep?

April 14, 2016

Markus Giesler

Markets, Tech, Experience

What do Arianna Huffington, Adam Grant, and Daniel Amitay have in common?

October 5, 2015

Giesler & Veresiu

Markets, Management, Research, popular2015

Going Legit: Marketing as a Social Designer

October 5, 2015

Giesler & Veresiu

Markets, Management, Research, popular2015

Going Legit: Marketing as a Social Designer

Marketers must coordinate multiple actors.

September 25, 2014

Markus Giesler

Management, Research, Favorites, MarketingMag, Tech, popular, HuffPost

Bendgate: 5 Things Apple Will Do Next

September 25, 2014

Markus Giesler

Management, Research, Favorites, MarketingMag, Tech, popular, HuffPost

There are two ways to address a brand image crisis: redesign the actual product or redesign people's expectations around the experience of consuming the brand. Here are five brand image revitalization tactics Apple will use next.

September 16, 2014

Markus Giesler

Research, Management, Tech, Title, Brands, Markets

Re-envisioning Marketing: One Assemblage at a Time (Schulich Spotlight on Research 2014)

September 16, 2014

Markus Giesler

Research, Management, Tech, Title, Brands, Markets

Re-envisioning Marketing: One Assemblage at a Time (Schulich Spotlight on Research 2014)

For Schulich Marketing Professor Markus Giesler, marketing is not the art of satisfying consumers. It’s the art of assembling markets. Is this why some of the world’s most successful companies are adopting his breakthrough approach? A journey into the world of market systems.