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Redesigning Las Vegas: Attracting Millennials

Redesigning Las Vegas: Attracting Millennials

Exploring the role of technology and innovative space concepts.

Is there a Science Behind Reality Distortion Fields?

Is there a Science Behind Reality Distortion Fields?

Leveraging the sociology of expectations.

How Music Became an Experience (Again)

How Music Became an Experience (Again)

Once upon a time, the process for creating a record breaking band was very simple: find a talented artist, release an album, get it into heavy radio rotation, reach platinum sales, and stage a world tour. In 2014, however, for the first time in history, only one artist reached platinum sales: Taylor Swift.

'Alex from Target': Can I Do This With My Brand?

'Alex from Target': Can I Do This With My Brand?

As #alexfromtarget is fascinating the Internet and creating a ton of brand buzz for Target, marketers may be asking: Can I do this with my brand? The answer lies in marketing's knowledge about diffusion and market creation.

Zombie Brands: The Science Behind Undead Market Icons

Zombie Brands: The Science Behind Undead Market Icons

When companies and products die, their brands often live on. From Napster and Pan Am to Woolworth and Mister Donut - zombie brands abound. They have been resuscitated, redefined, or kept alive by unusual means. However, zombie brands are not all made from the same cloth. Some are brought back as nostalgic fashion icons, others have been sustained by passionate fans. Yet others simply continue exist in other parts of the world or in our imagination.

Apple Pay, CurrentC, and the Normalization of Credit/Debt

Apple Pay, CurrentC, and the Normalization of Credit/Debt

Paying for stuff has just gotten easier with Apple Pay - or so it seems. Apply Pay is a wireless payment system that lets owners of iPhone 6 pay for goods at retailers with wireless payment terminals. Users put their phones near the payment terminals, put their thumbs on the Touch ID button, and the transaction is complete.

Netflix's Transformation: Big Data vs. Big Design

Netflix's Transformation: Big Data vs. Big Design

From streaming service to original content provider.

Bendgate: 5 Things Apple Will Do Next

Bendgate: 5 Things Apple Will Do Next

There are two ways to address a brand image crisis: redesign the actual product or redesign people's expectations around the experience of consuming the brand. Here are five brand image revitalization tactics Apple will use next.

Re-envisioning Marketing: One Assemblage at a Time (Schulich Spotlight on Research 2014)

Re-envisioning Marketing: One Assemblage at a Time (Schulich Spotlight on Research 2014)

For Schulich Marketing Professor Markus Giesler, marketing is not the art of satisfying consumers. It’s the art of assembling markets. Is this why some of the world’s most successful companies are adopting his breakthrough approach? A journey into the world of market systems.