Redesigning Retail into a Destination
Redesigning Emergency Rooms into Experience Rooms
Lane Bryant: Creating a Body Positive Customer Experience
Eataly's Third Place and the Customer Experience
Consuming in Canada
Target Canada: Why It Failed
McDonald's Marketing Misery
Boutiquification Strategy
Do you remember when the best part of waking up was hearing the sound of the dripping and percolating Mr. Coffee coffeemaker preparing for the blissful moment of Folgers in your cup? For many coffee drinkers today, this is just a faint memory of their parents coffee habits in the 1980’s and 90’s. At that time, coffee was a bipolar product: regular or decaf.
The Power of Objects in Customer Experience Design
Ever thought about why there is a nicely decorated table in every Pottery Barn? Objects have been traditionally marketed through the marketing mix using the four Ps to make products more appealing to consumers. However, objects can be more than something that is leveraged through product, price, promotion and place.
Designing Retail for Women
CX Design: Strategy Beyond Theatrics
'Alex from Target': Can I Do This With My Brand?
When Brands Banter: Designing Doppelgänger Images
From stories about Walmart as a corporate villain and pink slime at McDonald’s to jokes about Starbucks as “Starsucks” and Apple’s Bendgate. A brand’s meaning is not only created by the brand’s owner but rather by multiple stakeholders including journalists, celebrities, bloggers, activists, scientific experts, and consumers.
Why Brandy Melville Should Listen to Its Plus-Size Fans
Brandy Melville offers fashion for "diverse California girls." And in Brandy Melville's opinion, this diversity is reflected in one size: small. "I don't think it causes a negative effect on the body image of any one of our shoppers because anyone can come in the store and find something. At other places, certain people can't find things at all."