Creating In-Game Customer Experiences
What Brands Can Learn from Gen Snapchat
Redesigning Facebook’s ‘Like’
Artificial Intelligence as a Customer Experience
Is there a Science Behind Reality Distortion Fields?
Will Apple Change the Music Market (Again)?
Why Is My Smart Home So Stupid?
What's Inside a Tesla Battery, Sociologically?
What Makes Apple Watch Tick?
The Tidal Wave That Wouldn't Turn
Marketing the Moon: Four Strategies
Zombie Brands: The Science Behind Undead Market Icons
When companies and products die, their brands often live on. From Napster and Pan Am to Woolworth and Mister Donut - zombie brands abound. They have been resuscitated, redefined, or kept alive by unusual means. However, zombie brands are not all made from the same cloth. Some are brought back as nostalgic fashion icons, others have been sustained by passionate fans. Yet others simply continue exist in other parts of the world or in our imagination.
Apple Pay, CurrentC, and the Normalization of Credit/Debt
Paying for stuff has just gotten easier with Apple Pay - or so it seems. Apply Pay is a wireless payment system that lets owners of iPhone 6 pay for goods at retailers with wireless payment terminals. Users put their phones near the payment terminals, put their thumbs on the Touch ID button, and the transaction is complete.