June 18, 2017

The Experience Designers

Markets, Experience, cx16

Public Transit as a CX Design Opportunity

June 18, 2017

The Experience Designers

Markets, Experience, cx16

Public Transit as a CX Design Opportunity

Public transit has an image problem. How can we fix it?

January 3, 2017

The Experience Designers

Experience, cx16

2017: Designing Experiences of Hope

January 3, 2017

The Experience Designers

Experience, cx16

Firms can use hope-crafting strategies to enhance the customer experience and drive loyalty.

November 19, 2015

The Experience Designers

ced2015, Brands, Management, Guest Blog, AMA, Experience

What Gives Red Bull Wings? Creating a Successful Market-Oriented Organization

November 19, 2015

The Experience Designers

ced2015, Brands, Management, Guest Blog, AMA, Experience

What Gives Red Bull Wings? Creating a Successful Market-Oriented Organization

There is no question that from its inception, Red Bull has been an extremely special company. (Thompson, Rindfleisch, and Arsel 2006) at every touch point. But that’s not all; Red Bull takes a market-orientation and customer experience design approach, radiating the brand from the inside out.

February 19, 2015

The Experience Designers

MarketingMag, CED, Classroom, Experience

4 Values at the Heart of Good Experience Design

February 19, 2015

The Experience Designers

MarketingMag, CED, Classroom, Experience

4 Values at the Heart of Good Experience Design

We’ve been hearing about “experiential marketing” and the “experience economy,” but what does it really mean to design a truly great customer experience? Here’s what we’ve learned.

October 14, 2014

The Experience Designers

Classroom, CED, Management, MarketingMag, Guest Blog, Brands, Experience

Teaching Consumers How to Rationalize on Your Behalf

October 14, 2014

The Experience Designers

Classroom, CED, Management, MarketingMag, Guest Blog, Brands, Experience

Teaching Consumers How to Rationalize on Your Behalf

Focus group: Why are you using Botox? I use Botox because it’s so much cheaper and more effective than makeup, but also less painful than plastic surgery. Right? Probably wrong.