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market systems

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Going Legit: Marketing as a Social Designer

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Going Legit: Marketing as a Social Designer

Marketers must coordinate multiple actors.

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4 Values at the Heart of Good Experience Design

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4 Values at the Heart of Good Experience Design

We’ve been hearing about “experiential marketing” and the “experience economy,” but what does it really mean to design a truly great customer experience? Here’s what we’ve learned.

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Re-envisioning Marketing: One Assemblage at a Time (Schulich Spotlight on Research 2014)

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Re-envisioning Marketing: One Assemblage at a Time (Schulich Spotlight on Research 2014)

For Schulich Marketing Professor Markus Giesler, marketing is not the art of satisfying consumers. It’s the art of assembling markets. Is this why some of the world’s most successful companies are adopting his breakthrough approach? A journey into the world of market systems. 

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The 40 Most Outstanding B-School Profs Under 40 In The World (Poets & Quants)

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The 40 Most Outstanding B-School Profs Under 40 In The World (Poets & Quants)

Poets & Quants has published its "40 under 40" list and, somehow, they listed me as well - along with some stellar marketing colleagues including Kathleen Vohs, Harikesh Nair, and Nina Mazar. Thank you Poets & Quants and congrats to the other 39 colleagues!

http://poetsandquants.com/2014/02/12/the-40-best-b-school-profs-under-40/

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