Teaching Consumers How to Rationalize on Your Behalf

October 14, 2014

The Experience Designers

Classroom, CED, Management, MarketingMag, Guest Blog, Brands, Experience

Teaching Consumers How to Rationalize on Your Behalf

Focus group: Why are you using Botox? I use Botox because it’s so much cheaper and more effective than makeup, but also less painful than plastic surgery. Right? Probably wrong.

September 25, 2014

Markus Giesler

Management, Research, Favorites, MarketingMag, Tech, popular, HuffPost

Bendgate: 5 Things Apple Will Do Next

September 25, 2014

Markus Giesler

Management, Research, Favorites, MarketingMag, Tech, popular, HuffPost

There are two ways to address a brand image crisis: redesign the actual product or redesign people's expectations around the experience of consuming the brand. Here are five brand image revitalization tactics Apple will use next.

September 16, 2014

Markus Giesler

Research, Management, Tech, Title, Brands, Markets

Re-envisioning Marketing: One Assemblage at a Time (Schulich Spotlight on Research 2014)

September 16, 2014

Markus Giesler

Research, Management, Tech, Title, Brands, Markets

Re-envisioning Marketing: One Assemblage at a Time (Schulich Spotlight on Research 2014)

For Schulich Marketing Professor Markus Giesler, marketing is not the art of satisfying consumers. It’s the art of assembling markets. Is this why some of the world’s most successful companies are adopting his breakthrough approach? A journey into the world of market systems.