CX Design: Strategy Beyond Theatrics
'Alex from Target': Can I Do This With My Brand?
Zombie Brands: The Science Behind Undead Market Icons
When companies and products die, their brands often live on. From Napster and Pan Am to Woolworth and Mister Donut - zombie brands abound. They have been resuscitated, redefined, or kept alive by unusual means. However, zombie brands are not all made from the same cloth. Some are brought back as nostalgic fashion icons, others have been sustained by passionate fans. Yet others simply continue exist in other parts of the world or in our imagination.
Apple Pay, CurrentC, and the Normalization of Credit/Debt
Paying for stuff has just gotten easier with Apple Pay - or so it seems. Apply Pay is a wireless payment system that lets owners of iPhone 6 pay for goods at retailers with wireless payment terminals. Users put their phones near the payment terminals, put their thumbs on the Touch ID button, and the transaction is complete.
Why Brandy Melville Should Listen to Its Plus-Size Fans
Brandy Melville offers fashion for "diverse California girls." And in Brandy Melville's opinion, this diversity is reflected in one size: small. "I don't think it causes a negative effect on the body image of any one of our shoppers because anyone can come in the store and find something. At other places, certain people can't find things at all."
